Snap their senses first – Now they can see and hear you!
Fact: when two or more senses are involved, messages are best grasped and remembered. Let's open eyes, unplug ears, make mouths water, tickle noses, and kickstart prospective customers into action! Now.

Chemistry that Commands

The chemistry of the human body changes with every shift in one's belief that their

territory, a perception of their ownership, is diminishing. Simply stated, people buy products to make bad chemistry better again. Do you know how this engine can motivate people to read your messages and how it can energize them to buy your products and services?

The Secret of Great Design

Great design improves message effectiveness in several ways. Everyone

knows it can attract the eyes and the minds of prospects. Yet, a key benefit of award-winning design is that it adds "style," a misunderstood aesthetic that encourages empathy to grow between customers and businesses. Can you answer: "what is my company's "style?"

"Marketing" Misuse Costs

Proven: the best ads and publicity programs cannot save a poorly "marketed"

product. Most data analysis programs (analytics, market research, data mining, etc.) are helpful, but are often misused! Why? Because business people often equate the term "marketing" with "sales" or "advertising/publicity." So, how well defined are your definitions?

You Must Reach to Teach

Every instructor's goal is to successfully educate their students. The same is true

for every business. To build up a great customer base, see that you're ads and sales people are instructors — teaching prospective customers the value of your products. In turn, those who buy will go on to teach others. But to start, ask who are my students and where do they live?